1. Look at your past 18 months of client activity to see trends in project scope.
2. Break these up into 3-5 service levels by deliverables.
3. Develop brief case studies and the sale tools you need for business development (including naming/branding the service levels).
4. Get feedback from current clients on your new service packages.
5. Take new productized service offerings to market, track responses and adjust as needed.
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