To date the Electronic Design Automation (or EDA) industry has only served the needs of the creator, and completly ignored the integrator.
The integrator needs a different set of tools and functionalities. According to John Bruggerman there has been a profound shift in consumer buying habbits that have changed the industry as we know it.
John Buggerman claims shift has been underway for several years but has recently accelerated due to the introduction of consumer devices like the iPhone. .
Today the game is all about Applications (or Apps). If you can create an App Community, you can sustain differentiated products.
To support such a paradigm shift manufacturing has got to shift from being solution providers to application enablers.
System companies are asking Semiconductor companies to provide application ready platforms, that not only include the hardware but also the software. This is proving challenging for semiconductor companies. In turn they are asking the EDA industry to offer an expanded set of features and tools.
According to EDA, there are three steps needed to create this new environment:
- Create: Wheneever or whomever hardeware or software. In other words it must be a solution that can integrate with easy into any system. It must come with the right documentation, and be fully verified and configurable to the end application.
- Integrate: Design teams must be able to integrate IP into platforms, then verify complete SoC (System-on-Chip) or platform interchangeability — including interface between Analog/Digital blocks, and hardware/software.
- Optimize: Design teams must be able to reduce die package costs while ensuring quality, and lowering device power consumption and trimming testing costs through automation.
- Collaborative Ecosystems: It is crucial that a a collaborative ecosystem to ensure the industry does not collapse intro a handful of vertically integrated companies.
Creators are most concerned with delivering the best performing, lowest power consumption, and smallest die size semiconductor devices.
Integrators are looking for hardware solutions that is good enough and serves their application needs. They are most concerned with: Quality, Costs, and Time-To-Market.