Platformization of the Web – Yahoo, Google, Facebook…

Recalling back in 2006 the talk around Silicon Valley was about the web as a platform connecting platforms, and how it would ultimately shape the web. In fact I helped organize a panel along those lines as part of OPEN Silicon Valley quarterly event series titled ‘Platformization of the web: Yahoo, Google, Facebook’. Dave McClure then at Google was one of the panelists. It was a novel concept then, we were still thinking of the web as a sort of information repository – social aspect was very new to the vast majority of users and the only social platform we had then were Yahoogroups, a mere glorification of the legacy listservs, and blogspot a sort of social platform for the more literary/intellectual geeks.
Fast forward to today Yahoo is out of the picture, Google continues to try it’s hand at capitalizing on social but thus far has failed miserably, though it now seems to be showing a glimmer of hope with it’s Hangout application. Thus leaving Facebook as the sole social network that’s, borrowing a line from Cisco ” ‘changed’ the way we Work, Live, and Play”!

However even Facebook has hit a snag in taking things like photo sharing, instant text messaging to a level where users get a seamless product that’s as easy as counting 1-2-3 to use. So two years back you got Facebooks out of the ordinary billion dollar acquisition of Instagram, and now Facebook’s multi billion dollar acquisition of Whatsapp.

What’s next? Has Facebook become the default social platform for the world wide web leaving search and discovery to Google, as Facebook sucks at that. In fact we also have Twitter which is showing some promise in becoming the social library for content working in tandem with Google and Facebook.

(Originally posted as a Facebook post)

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